What skills do you need to become a professional?

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Messenger marketing consists of several parts. If you work on the project yourself, you will have to perform the functions of, at a minimum, a marketer, a copywriter, and a technical specialist.

The larger the project, the more difficult it is to keep everything in one hand. Therefore, a whole team of specialists can work on complex projects, and the messenger marketer is responsible for the strategy, the structure of funnels and chatbots, regular compilation and study of statistical data, analytics, and management of the implementation of ideas for improving results.

The knowledge and skills you need to start and develop in your profession can be divided into three levels.

Basic level
Marketing Basics. It is advisable to come to the profession already versed in basic marketing or to study it. This will make it easier for you to develop strategies, since marketing comes first in this profession.
Messenger rules. Each messenger available for work has its vietnam email list own rules and restrictions: conditions for the operation of chatbots and mailings, connection features, technical nuances: the presence of buttons, the number of characters in a message and other capabilities or restrictions. It is important for any specialist to navigate them in order to develop strategies taking into account all the subtleties and nuances of the selected platforms.
Lead generation principles. Study the methods of attracting an audience, advertising channels, interactions with messengers. All this is necessary to build harmonious connections between advertising and bots, since one of the important metrics of a messenger marketer will depend on this - the percentage of users subscribed to the funnel from advertising sources.