What is an integration?
It is becoming more common to want to combine information between the different tools we use, or between our platform and those tools. To do this we need to extract information from one platform and introduce it into another.
In order to carry out this process we use what we call Web Services. A Web Service is an API that is made exclusively to establish communication through the web. In order to integrate with an API we will have to be clear about the following points:
What type of connection do you use? For HubSpot we have two options:
OAuth 2.0: An authorization standard that allows us to connect to a platform without having to share access credentials.
API Key: An alphanumeric philippine phone number search code that provides full access to a HubSpot account. In the specific case of HubSpot, you can only create one at a time and it can only be generated by a user with Super Admin access.
How is communication carried out to extract or introduce information? Most commonly, it is in JSON or XML.
Sense of integration. We need to analyze in which direction the information flows, whether it will be bidirectional or unidirectional.
Usage volume. When we connect to an API, it is very likely that we will be limited to certain requests per minute, per hour or per day. To do this, we have to control these limits very well so that no connection problems arise.
What is HubSpot?
HubSpot is a SaaS (Software as a Service) that offers a suite of tools for your business.
On a single platform you have the entire sales cycle necessary for your company. Some of the functionalities are:
Offering content through blog functionality
Create landing pages or even a website using the CMS Hub
Create automatic flows for any action the user takes
Analyze your sales pipeline step by step to see the status of each opportunity and offer what is needed at each stage.
There are many more features that would require a whole post to explain.