Top 7 Business Trends in 2022

[Dimaeiya333]

Have you heard about Digitalisation 2.0? We believe that this will be the future of technology, which is about making optimal use of digital opportunities and we want all organisations to have access to it. If anyone asks, we told you first!

Digitalisation 2.0 means easily accessible, democratic and simplified technology that makes people's lives easier. Technology is for everyone and should be accessible to all companies, whether large or small. The trends we have observed and chosen for 2022 coincide with the theme of Digitalisation 2.0. This gives us great relief that we have chosen the theme of Digitalisation 2.0.

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Business Trend #1: Sustainability
According to Google’s Search Year 2021 , searches for sustainability have reached all-time highs worldwide this year.

From tourism and transportation to food, fashion and makeup, companies are reinventing themselves to adapt to consumer needs.

83% of global travelers believe that sustainable travel is important, thanks to growing awareness of climate change around the world.

According to Innova Market Insights – The Future of Plant-Based Foods in September 2020, the average annual growth of vegan and plant-based foods worldwide was 21% and 58% between 2015 and 2019, respectively.

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Top 7 business trends in 2022 – sustainable packaging
Sustainable packaging
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In a global survey conducted in 2020 , 84% of respondents said they would not buy cosmetics if they knew they had been tested on animals. 77% also indicated “not tested on animals” as a determining factor in their decision to purchase a cosmetic or household product.

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Top 7 business trends in 2022 - eco-friendly packaging
Cardboard container for water
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There is incredible consumer pressure on companies to be more environmentally responsible, or “woke” as young people call it these days. Companies that constantly innovate and align themselves with sustainability will do well in the eyes of consumers. Sustainability is a fight that we all have to unite and work together to win. It can’t be something that only the rich can afford and only highly educated people are aware of. With the pressure put on companies, we believe that sustainable products and options will become accessible to everyone.

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Business Trend #2: Automation
Technology exists to make people’s lives easier, not more complicated. That’s compliance directors email lists why automation will be at the core of every business. In fact, there is a lot of software dedicated to automating workflows and processes. Take Zapier for example.

To deal with the pandemic, automation helps companies maintain their workforce without increasing labor costs and maintain consistent communication with their customers in the virtual world.

This is most commonly done in the form of a chatbot that can talk to your customers to communicate important company announcements, manage customer queries, and increase customer experience.

47% of customer service teams use some form of chatbot technology.

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