The feature that distinguishes the parent brand from others is its care for people. It cares not only about its clients, but also about other citizens, from children and those in need to repairs and security. This archetype also has another name, "Caring". The main thing for clients is a feeling of security and comfort.
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"Parent" is how does cash app work suitable for companies that:
adhere to family values and pay attention to maintaining and strengthening ties with loved ones and friends;
offer a range of services in the fields of education, medicine and other areas related to caring for citizens and their safety;
are actively involved in charity work;
help clients take care not only of themselves, but also of other people.
People who lead a healthy lifestyle, as well as family men, will be an excellent audience for targeting.
For the brand archetype "Caring", the key success factors are an individual approach to clients and an emphasis on providing high-quality services. Particular attention should be paid to organizing communications in such a way that each client feels cared for and comfortable, as if they were in a family circle. Images of a happy family work very effectively in promoting advertising.
Examples of such companies include Johnson & Johnson, Gerber, Nestle, TOMS Shoes and Volvo.
Creator
The Creator brands help customers express themselves through personal style, originality and creativity. They stand out by transforming the old into something new. The company's consumers are people who are ready to experiment, not afraid to stand out from the crowd and strive for creation.
This archetype is suitable for brands that:
allow you to express your individuality and feel special;
offer goods or services that have artistic value;
associated with creative professions, fashion and beauty;
aimed at creating special offers on the market.
In this case, it is best to target people who are art lovers, polyglots, as well as artisans, entrepreneurs and creative individuals.
If you want to choose the brand archetype "Creator", strive to show openness and passion, encourage the audience to communicate. Give customers the opportunity to feel their participation in the process of creating and developing the product: conduct surveys and tests. In advertising, do not be afraid, use only unique solutions.
Examples of companies that have embodied the archetypes of the “Creator” brand in their advertising: Apple, Lego, Adobe, Google.
How to achieve mult