One sector that has been particularly affected by technological progress is the retail sector, given that, in these times plagued by the coronavirus, a large part of its public is opting for online shopping.
This sector is very broad, covering a wide variety of businesses, from supermarkets to clothing stores, hardware stores... in short, all those businesses that sell retail. Therefore, when designing and implementing retail marketing strategies, a key point is to know the target audience and adapt the strategy to that audience.
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What is retail marketing?
Retail marketing is the set taiwan email list of marketing actions that we carry out in a store with the intention of improving the customer experience and achieving sales by generating sensations.
The main objective is to stimulate the audience's senses (touch, sight, smell, hearing...) through the implementation of specific actions, until the customer focuses all their attention where we want them to. In the case of online stores, UX plays a key role.
Differences between e-retailers and marketplaces
The concepts of e-retailer and marketplace, unlike what many people may think, are very different concepts, with important differences, although both can be included in what we call e-commerce.
E-retailer refers to a retail store brought to the digital level , a store that usually has the same products that are in the physical store. While the marketplace is a collaborative space where different companies, producers or individuals can put their products up for sale and where each of the companies works to promote them.