Development of advertising campaign for YouTube

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To implement the Walt Disney method, a company will need to assemble a team, perhaps a designer, a marketing professional, and a financial manager. Although this may seem like a small group, these elements are more than enough to implement this technique. Depending on their skills, you could assign the designer the role of dreamer, the marketing professional the role of realist, and the financial manager the role of critic.

The designer will likely come up with a number of creative ideas, but not all of them will be feasible for the brand identity. At this point, the marketing professional will filter the proposals, looking for those that fit the advertising formats of the sector, that are scalable without losing legibility, and that align with the company's identity or look contemporary. Finally, the financial manager will critically evaluate the result, identifying possible details that may have been overlooked by others.Walt Disney Method

Once the most suitable alternative has been perfected, it will be time to put it into practice.


In the context of a larger company, using this resource becomes an even greater challenge, but also a vp purchasing officer email database more dynamic strategy. Imagine a large corporation dedicated to the sale of machinery that seeks to launch an advertising campaign through videos on YouTube. The CEO has granted creative freedom, but with budget restrictions and a quarterly delivery deadline.

The marketing team takes on the responsibility of leading the project. Their first action involves dividing its members into three groups: dreamers, realists and critics. Since they all possess similar skills and adequate knowledge in the area, the distribution of roles can be flexible.

Dreamers are likely to come up with promising ideas for solving the project, such as a short documentary about machine production, an advertisement highlighting the value of the product, or even a thematic miniseries. Realists will assess feasibility based on budget and time, ruling out, for example, the miniseries option. Finally, the third group will refine the details of the project and assess the associated risks, delays, and expenses, opting for the commercial advertisement.

The advantage of having a large team is the possibility of repeating the exercise by assigning new roles to the groups, which expands the range of options for decision-making.Walt Disney Method

Adding a new product to a brand's line
Sometimes, decisions within an organization do not fall on a large number of individuals, but on a few area managers or even on a single person. Although the Walt Disney method stands out for its group application, it can also be used individually.

Imagine that you run an online store selling handmade clothing that you sell in person. In this context, your goal is to create new, creative, and trendy clothes for your audience. The key question is: which ones?

You can take on the roles of the characters we've previously explored yourself. It's essential to take each phase of the process seriously and think as you would each of these roles. At the creative stage, you can come up with ideas as imaginative as you like. Then, evaluate which garments you can produce, which ones might entail high costs, and which ones align best with your brand's style.

Finally, it will be crucial to review the details from a critical perspective. Consider potential risks, the availability of necessary materials, and the infrastructure required for the production of the items. Covering a wide range of aspects will increase the chances of success of the plan.

Applying this technique to your daily business will foster creativity, allow you to make better decisions, and make running your business as exciting as the narratives of the Walt Disney Method.