For this reason, a general rule is to create a roadmap that establishes the strategy that a work team must follow to achieve the set objectives. buyer person This is the archetype of the ideal customer, a person whose characteristics (or needs) match exactly with the product or service offered by a brand. And despite the ideal adjective, its construction is based on an analysis of socio-demographic data and very personal aspects; for example, their concerns, interests, experiences, their own challenges, among others.
target The target, often defined as a target audience, a market niche or potential customers, is bulgaria mobile phone number list nothing more than that group of consumers with similar characteristics, desires or needs and that correspond to the product or service offered. It differs from the buyer person because it is more generic, since the former can even have a first and last name. funnel Once again, we come up against idealities.
, is a kind of theory that describes how the sales phases should unfold. More simply, it is a representation of each of the stages that a potential customer must go through from the first contact with the company to the completion of a sale. keyword research One of the most essential steps in digital marketing, especially the one that includes blogging, using social networks and official websites, is keyword research.