Remarketing to bring back interested users

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Remarketing is a method in which advertisements are repeatedly shown to website visitors who were interested in a certain property. This is one way to regain the attention of a potential client who, for some reason, did not take action on the first visit. Using remarketing in Yandex.Direct or social networks, you can increase loyalty and brand recognition.

Remarketing takes into account the interests and preferences of customers, and therefore the advertising will be more personalized and effective. The appropriate installation of landing pages and precise audience settings guarantee the success of such advertising.

3. Social networks and blogs
Active blogging and traffic generation
Starting a blog on a real estate website and actively maintaining it is a sure step to attracting interested visitors. Articles about real estate market trends, advice to buyers and tenants, as well as the company's successes allow you to create an image of an expert in this field.

Blogs not only attract traffic to the site by updating the content, but also help norway phone number list increase the time the user spends on the site. It is also a great method for building communication with customers and their retention.

Interacting with your audience on social media
Many potential buyers and renters actively use social media, so creating and maintaining accounts on platforms such as VKontakte, Instagram and Facebook is essential. Posting visual content, reviews from satisfied clients and current real estate news can attract attention and build trust with the audience.

Direct communication and interaction with subscribers through comments and private messages strengthens brand loyalty and increases the level of trust in the company. Regular content updates and relevance create a vibrant community around the brand, which stimulates word of mouth and attracts new customers.

Organizing competitions and promotions in social networks stimulates audience participation and dissemination of information about the company, which in turn contributes to more active promotion of the real estate website недвижимость . Investments in high-quality and interesting content in social networks always pay off due to the influx of new customers and strengthening of the company's image.

4. Local SEO and Community Engagement
Harnessing the Power of Local Search
Local search is important for real estate businesses, especially those that target a specific region or city. Incorporating local keywords, such as “buy an apartment in [city],” can help increase your business’s visibility in search queries from local residents.

Creating an account on platforms with local maps, such as Yandex.Maps, will allow potential clients to easily find the company's office and view reviews. In addition, regularly posting news and promotions related to city districts will strengthen the site's position in local queries.