How to find questions for your FAQ page or product page?

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If you have been paying attention to everything we have told you, you will have taken note that we already told you that the important thing when establishing the questions for a FAQ page is to take into account all those questions that users have asked you via email, social networks or by phone.

You just have to take an average of the most frequently asked questions to include them. However, always remember (as we also mentioned, we are very quick to point out) to use a common thread and include questions with their relevant answers that are related to the main one. You will help your visitors and you will save yourself from having to provide an extra service by having to answer something that could be on your FAQ page.



And an extra tip in this regard… Why don’t you look at your direct competitors’ ameriplan email list websites for the questions and answers they publish in their FAQs? Do a little research and determine which of them might be useful to your visitors.

Also, you can't forget about Keyword Research. This way, you'll be able to see the user's intention (commercial, informative, navigational or transactional). To do this, you can use tools like Semrush, Google's Kw planner, Sixtris (for kw research) and, importantly, Answer The Public.

By the way… Something common, but it usually works very well. Ask your family, friends and acquaintances what questions they have about your business. With what they tell you, you will be able to provide even more answers to your target audience.



SEO FAQ



How to structure a FAQ page
We now move on to give you some tips on how to structure your FAQ page so that it attracts attention and has all the positive aspects we have been talking about for your business:

Don't give too many explanations: As we already mentioned, if the question has an answer in another section of the website, simply create a link with a call to action, clarifying that they will find what they are looking for there.

Organization: Establish a clear order of topics when listing questions and answers. Remember…a common thread.

Don't ramble! Seriously... try to keep your answers short and sweet. No one wants to waste their time reading a long text to find what they're looking for at the end of the text. Help them, help yourself.

Don't make things up : Surely you have questions in your head that you think could help your potential clients and you want to give them answers in this section. But have they ever asked you this? No? If it's your thing, it's better to leave it aside. You have a lot of knowledge about the business, much more than they do... and you can think of things that they would never think of. Let's let it go.

Professionalism: It must be clear from the start that you are the experts in the sector. To give a sense of knowledge and professionalism, we refer to what we told you before about links. Do not hesitate to link to other pages on your website that resolve certain doubts in detail (You already know that on this FAQ page, the more concise the text, the better).

Zero advertising: Seriously…this is not the place. People come here looking for honest answers. They don't want you trying to sell them anything. So, ignore any advertising impulses that may come to mind when writing your FAQ page.

Positivity: Don't use negatives when expressing yourself in your answers. And try to use language that is appropriate for your buyer persona (You have it defined, right?).

Image: It's not just the text that's important. You should include images related to the product, sector, service or most relevant questions, which will attract the user's attention and invite them to read what you've printed on your FAQ page. User experience level 10.

Readability: Keep in mind the type of audience you are targeting. Use appropriate language… If it is too much, they will stop reading after the first paragraph. If it is too little, they will probably not even make it to the first full stop.

Facilitate direct contact: Yes, we have already told you that one of the advantages of the FAQ page is that it prevents users from having to contact you to ask you questions that you have already answered a thousand times. But what if this new visitor has a question that has never occurred to anyone before? What if they need to get in direct contact with the company because their questions go beyond what you could have anticipated? That is why it is necessary that on your FAQ page you establish direct contact with the company…and everyone is happy!