4. Track analytics and performance

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Data points that are typically helpful for any antigua and barbuda b2b leads Instagram account include reach, impressions, engagement rate and content interactions. But you should also track analytics that speak to each of your account’s specific goals.

Your goals will inform which metric is most important for each account. For example, a brand’s main account may prioritize impressions and reach to maximize brand awareness. Conversely, if you’re managing an account that focuses on a specific product line, you’ll want to make sure it achieves a higher engagement rate alongside reliable sales conversions.

Instagram offers native analytics tools—navigate to your profile and select the Insights button to access these.

5. Use a social media management tool
If you’re managing multiple accounts, your analytics and all of the above tips would benefit from an all-in-one social media management tool.

An all-in-one tool allows social media managers to manage the data of several accounts from a single location. This means you can aggregate the data from all of your accounts at once, making it easier to track and optimize performance.

Social media management solutions also give you access to scheduling and calendar tools for more streamlined content strategy management. In Sprout, you can access both Instagram scheduling and ViralPost® which help you schedule Instagram posts for specific times, so each account is reaching its audience when they’re most active.