Almost every company working in the beauty industry has its own website. But it is not uncommon for a website to fail to attract visitors to a beauty salon. Why does this happen? There are at least three reasons:
Lack of SEO
Website promotion in search engines is a job that needs to be done regularly and correctly. Some "experts" mistakenly believe that by placing a large number of keywords on a page (regardless of how appropriate they are there), you can achieve a good result in search engine optimization.
Website for a beauty salon
Of course, keywords must line database be used so that the web resource appears in search results for certain queries. However, visitors should be interested in the texts published on the site, and if no one reads them, it will not do you any good. Since texts are not intended for search robots, but for people, then, in addition to the frequency of words on the page, modern search algorithms take into account many other parameters. In addition, search robots are trained, taking into account the assessments that people give to the content - Yandex and Google assessors.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153345
Bad web presence design
There are cases when the design of a beauty salon website is so bad that the Internet user does not want to use the services offered by the establishment. A hastily made website makes people doubt the seriousness of the organization it represents. The web resource should look solid and stylish, since its function is somewhat similar to the function of the sign above the entrance to the beauty salon. You should not use free hosting, since potential clients may think that $100-150 per year for hosting seems too much to you.
Read also!
"Beauty Salon Manager: Duties and Functions of an Employee"
Read more
There is also a reverse situation, when an organization does not spare money on creating a web presence, but the result cannot be called good: if a beauty salon website uses a large number of animated screensavers, then loading pages takes a lot of time, especially if users have low Internet speed. In this case, mobile device owners are unlikely to want to get acquainted with the entire site.
Poorly designed navigation
If the site is made by professionals, it has a convenient navigation system. If amateurs worked on its creation, there may be problems with navigation. For example, a visitor, having gone from the main page to the "Services" section, then selects the "Manicure" subsection, and then the photo gallery. Then he intends to return to the main page or visit the "Prices" section, but he cannot do this, since the page where he is located does not have the necessary link.
Website for a beauty salon
It is necessary that visitors can always navigate from one page to another (as in the photo above). For this purpose, a detailed side menu is made on each page or a drop-down menu.
There is no detailed information about the organization
Almost every website has an "About Us" page, but it often does not contain the information the client needs - only general phrases about the high quality of service and an overview of the services offered. The client needs to make sure that this is a web representation of a serious and stable organization. The visitor is interested in knowing how many years the beauty salon has been operating, what products it works with, what qualifications the specialists have, what documents confirm it, what professional competitions the masters participate in. A potential client will also want to see photos of the beauty salon interior: he must be sure that it is cozy and beautiful there.