Measuring the effectiveness of advertising delivery

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In the paid advertising scenario, the click-through rate is directly related to the advertiser's input-output ratio. Advertising delivery platforms usually charge advertisers based on indicators such as click-through rate. A high click-through rate not only indicates more potential customers flowing in, but also reduces the unit customer acquisition cost, ensuring that the advertising budget is spent on the cutting edge and improving advertising effectiveness.
3. Insight into audience behavioral preferences
By analyzing the differences in click-through rates of various marketing content for different audience groups, marketers can accurately understand the interests, hobbies, and consumption tendencies of the target audience, providing a strong basis for subsequent content customization and audience segmentation, and realizing personalized and precise delivery of marketing activities.

3. What is a good click-through rate?
A "good" CTR is not a fixed formula and is subject to many norway telegram number database factors, such as industry specifics, marketing channels, target audience, etc.
A low CTR can mean two things — either customers were not persuaded to open your email at all, or they were not persuaded by its content to click on your landing page, website, or any other action, as the case may be.
To easily identify which of these situations you are dealing with, you need to overlay your email's CTR with its CTOR.

4. What is Click-to-Open Rate (CTOR)
Click-To-Open Rate (CTOR) focuses on the audience groups that have opened the email or specific content carrier, and considers the proportion of them who further click on the internal link and perform specific actions.
The calculation formula is: CTOR = (number of clicks ÷ number of opens) × 100%.
It digs deeper into the audience's engagement after the initial interaction with the marketing content, reflecting the effectiveness of the content in guiding the audience towards the conversion goal.