According to the NielsenIQ|Ebit Webshoppers survey , e-commerce grew 27% in 2021 in Brazil. As a result, the digital world has become increasingly part of our routine and has made the consumer's purchasing journey a little more challenging to deal with.
In other words, e-commerce is not a passing fad.
But the physical store will not die
Despite the growth of the digital market, physical stores will not cease to exist. Now, they have a new profile in the consumer journey, being fundamental to the customer's experience with the brand and being a great companion in the omnichannel strategy .
Learn the difference between Omnichannel and Multichannel by clicking here .
It is still important to be present in online services so as not to lose a large share of the market.
Paying attention to your consumer's behavior is crucial. This involves everything your malaysia phone number example customer does, from what they consider to be fun to the moment of purchase and what led them to this point.
Understanding the consumer journey is also an important point
Understanding where the customer came from and their main touch points , as well as the importance of each of these, is one of the most important steps for your sales to be highly successful.
“All touch points encompass the customer journey, after all, the customer has gone through several stages, and not taking this into account, using last-click attribution models, can harm your analyses and, consequently, your results,” explains Acer's Marketing Manager for Brazil, Danilo Santander.
One of the audiences that has the most presence in the online world is the 'Gamer'. Acer, an information and communication technology company, has learned how to deal with this audience and understand their behavior throughout their purchasing journey.
Learn more about the consumer journey, data and how Acer was able to understand its customers in the 11th episode of our DoTheMATH podcast.