Writer's name: Liao Huanting (Baicai)
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1. Contents of APPLE iOS14.5 revision
In recent years, with the development of the Internet world, everyone can find the information you want and buy the things you want on the Internet. You can also share your information and even run your business on the Internet. Since the advent of the Internet has narrowed the distance between countries, it has also opened an era where anyone with a product can start a business on the Internet, and products can be sold through online advertising.
However, as more and more people use the Internet, everyone pays more belgium phone number data and more attention to the data privacy of their own information. As privacy policy standards in various countries improve, Apple, a major smartphone manufacturer, has also taken action. After the launch of the iOS14 operating system, App Tracking Transparency was introduced; ATT's policy, through "App Tracking Transparency", users can choose whether to let the App track the user's activities on other companies' apps and websites to Use for advertising purposes or share with profile agencies to protect your own data privacy.
2. How does the APPLE iOS14.5 revision affect your advertising?
Because of the introduction of App Tracking Transparency; ATT's policy, users can choose whether to let their data be shared. This policy affects the accuracy of merchants' advertising on the Internet. Due to policy restrictions, the completeness of the data that could originally be obtained has dropped significantly. The advertising backend can only collect partial data, which affects the calculation of the algorithm and the judgment of optimization.
Although the advertising company later launched the Conversions API function to enhance the tool for capturing user activity events on the website, only part of the data could be recovered, and the advertising effect was still not as good as before. This has had a huge impact and trouble on businesses that used to rely on online advertising to bring most of their turnover.