This seems like something very obvious but many accounts do not have a good configuration and it is very important to optimize.
Among the ways to target your ads to your store with a precise location, this can be done by making very specific changes in the location, either in the text or by using keywords.
With the Google Maps tool you can easily manage this area. To do this you must select the campaign to which you want to make any changes, then click on settings and select locations. In this particular action, ads can be generated by city, zip code and region. In this way, you can obtain very detailed information through advanced search and thus be able to target your ads in a more specific geographic area.
Earn profits with local search ads
This is a feature that will allow your business to appear directly on Google Maps. For example, if you are in a city you don't know and you want to go out to eat, Google Maps will allow you to locate a business within the sector in which you find different possibilities in which you can satisfy that need.
The ads will appear on Google Maps either through cell jordan whatsapp data phones, computers or tablets. These ads are configured and created using Google Ads.
Enter keywords in your Google My Business profile
Within the Google My Business profile, the most recommended sections for adding keywords are in the description of your company; you can find these in profile information. It is important that both can contain one or several keywords with which users can find your company. This way, your profile has a much greater chance of appearing in Google searches that contain this phrase.
You can find keywords within the statistics section of your Google My Business profile if your profile has been running for a while.
Customer testimonials are important to strengthen local marketing
Ask for testimonials from your clients
Last but certainly not least are customer testimonials. According to statistics, more than 70% of customers will leave a review about your product or business if you ask them to. On the other hand, more than 74% of consumers agree that positive comments they see about a business or service will make them want to use that product or go to that company as well.