Advantages of selling on a Marketplace

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Cost savings
Cost savings are one of the main advantages of why a large number of sellers use this type of platform, since they do not have to face the cost of creating and maintaining their own online store, but the only cost the seller has to bear is the commission for each sale generated.

Reach a wider and more diverse audience
Being in a marketplace means being in a big showcase with a lot of exposure and this will allow you to reach other users that would have been more difficult to reach from your website.

You can generate more sales
When you are a seller within a marketplace, you can take advantage of the dj email database list platform's traffic, as people can reach your product more easily. Also, if your product is competitively priced compared to other sellers selling the same product as you, they are much more likely to generate the store for you and not for the competitor.

Generate business!
Improving brand reputation
In addition to increasing the visibility of your brand if you are on a well-known marketplace, such as Amazon, it will also generate much more trust in the user and therefore you will gain in reputation , which will add value to your brand. Thanks to this, in the long term if you have an online store, more sales may be generated there, since those purchase objections that are normally linked to a lack of trust will have been overcome.

On several occasions, Amazon has confirmed that businesses increase their sales by up to 50% when they start working with its platform.

They facilitate internationalization
The vast majority of marketplaces also tend to sell in other countries, so expanding and reaching users in other markets can be much more accessible and easier than on your own, either due to the issue of shipping costs or simply because it is probably more complicated to start selling to a market through your website that does not know your brand or product.

Therefore, selling through a marketplace to a new market can be especially useful for brands that want to expand their sales beyond their borders.

Disadvantages of selling on a Marketplace
Although until now we have seen that selling through a marketplace has only advantages, it is also worth highlighting some points which are not so positive and which can be considered disadvantages.

Greater competition
As we have seen throughout the post, in a marketplace you live with many sellers and therefore competitors who sell products similar or identical to yours. With this, the user has the possibility to decide which buyer to make the purchase from, which is very important to be competitive in quality and/or price , in addition to having the product sheet and images very well optimized . It is also important to have good reviews so that when the user is getting information, they can have good references from users who have previously purchased.

Commission conditions may vary
As we have previously mentioned, marketplaces operate through a commission per sale , and it must be taken into account that these commissions may vary over time depending on what the marketplace itself sets.

Customers are not yours, but the marketplace's
Most marketplaces do not give you access to your buyers' data, but rather they manage it themselves and only they have access to it. This is why it will be difficult to know who your target is and to be able to carry out market studies because you will not be able to access this information.

We hope that through this post we have been able to help you understand why selling through marketplaces can be a very good marketing strategy, as well as helping you to know what the main advantages may be as well as some drawbacks that you may encounter when starting to sell.

If you have a business or want to start selling products through a marketplace and need help, don't hesitate to contact us! Learn about our services and find out how we can improve your results with our experience and knowledge. Contact us today and take your business to the next level.