If used wisely, these insights can provide

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Customer insights can also refer to: Actionable Motivations Behind Customer Needs and Desires Tools to guide new product and feature development A 360-degree customer view that drives overall business operations What is consumer insight Consumer insights are essential to understanding how customers think and feel about a business .



If used wisely, these insights can provide answers to important questions such as: What are the demographics of your customers? How do your customers perceive your brand? What motivates your australia business fax list to buy? Which communication channels do your customers prefer? What do your customers think of the new product? How satisfied are your customers with your existing products or services? How likely are your customers to leave? How loyal are your customers? The importance of consumer insights A successful business typically has a detailed understanding of its target audience’s behaviors and preferences.



It also knows what its customers want and need. This critical information helps it exceed consumer expectations . However, without these insights, any business may fail to develop products and services that resonate well with consumers, thus missing out on opportunities. Lack of customer data means businesses can be left in the lurch and feel like they are operating in the dark.