Trends that will impact the digital advertising world in 2025

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As 2025 draws ever closer , some trends promise to transform the way brands communicate with their audience. Below, we tell you what the main advertising trends for 2025 are , which will impact the digital advertising world in the coming years. Let's get started!

Learn about the advertising trends for 2025 that will make an impact
Artificial intelligence and automation
Artificial intelligence, far from being futuristic, is an essential tool for today's croatia phone number list ecosystem. The integration of AI into digital advertising has created new opportunities for content personalization and ad optimization, on an unprecedented scale.

According to a study by the Interactive Advertising Bureau, 80% of digital marketing professionals already use AI in their strategies . This means that this tool is shaping the future. In addition, another 32% of marketing specialists use AI to create, manage and optimize ads in real time.

While AI is expected to be managing more than 50% of online campaigns by 2024, this figure is expected to increase exponentially by 2025. It is likely that we will see a much deeper integration of AI into advertising in the not too distant future, with more complex tools and better analytical capabilities.