infographic outlining Paddy's three methods for evolving your current link building email lists uk efforts Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Paddy Moogan. I'm the CEO of Aira. Today, we're going to talk about link building and how to evolve your link building to its next phase and to improve what you do at the moment.
three methods to improve your link building and evolve it and improve the results you get for clients. 1. Use the customer journey to generate ideas So firstly, number one, there is a bit of an issue sometimes with link building and the relevance of the content that we produce for link building. So one way we can actually improve that and make our content as relevant as possible is to use the customer journey to generate link building ideas.
Now, there's lots of different ways of thinking about the customer journey, different funnels, different methodologies. One thing we use at Aira for this is the awareness, consideration, and decision phases, where the customer goes from being aware of the problem, the pain points, something they want to fix, then looking at their options and trying to figure out, "Okay, who should I choose to solve that problem?" And then, finally, maybe getting their credit card out, picking up the phone, emailing, that kind of stuff to actually decide who they're going to go with.