Ebooks. If they have quality both in terms of content and design, they become the perfect hook for the user to download them in exchange for their data.
Webinars. Excellent for presenting content or making demonstrations in a rigorous and engaging way.
Guides. They are mainly used to communicate the possibilities and advantages of a particular product or service to potential customers.
Whitepapers: These are guides with a higher level of authority that combine educational content with more corporate-oriented material.
Videos. At this stage, we want them to be short, impactful and direct.
Basic objective: prepare and mature the user until the final purchase.
Recommended content
Success stories. Examples of businesses and whatsapp canada companies that have benefited from our products or services in achieving their goals.
Testimonials. Individuals who explain their personal experience with products related to our brand.
Videos. This phase also includes longer, more elaborate videos about our products and services.
Closing and loyalty
Basic objective: to ensure that the customer continues to consume the brand.
Recommended content
The most important thing is an approach aimed at generating branding and engagement with the brand: newsletters, courses, webinars, etc.
We can also add personalized offers and special discounts.
It is important to highlight the significant leap in quality that is necessary with downloadable content (ebooks, guides, whitepapers).
These pieces of information act as a hook for the user to leave their data in a record in the conversion stages, since this condition is usually set as essential to be able to download them.
If we defraud them, they will feel cheated and, consequently, they will lose confidence in our brand and will not continue with the purchase process until the transaction is completed.Therefore, these downloadable contents cannot be limited to being a compilation or rehash of articles that we have previously published .