Ideal Client: Further Refining Your Audience

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When we talk about an ideal customer, we are referring to a more specific version of your target audience. Here, we start to consider factors such as individual behaviors, interests, and particular needs. This detailed level of segmentation helps define those individuals who are most likely to benefit from your product or service, and therefore, become loyal customers.

Let's continue with the example of the sportswear store: Let's say your france phone number list customer is a 28-year-old woman who lives in a city, has an office job, for example, but works out at the gym about five times a week, in addition to following the latest trends in sportswear. Having this profile will allow you to create better targeted and more effective marketing strategies.

Buyer Persona: Humanizing the Customer
Buyer personas take things one step further: This is where you create a semi-fictional profile based on detailed research about your current and potential customers. In this profile, you should include important details such as their personal history, challenges, goals, and how your product or service can help solve their problems.

For example, you can create a buyer persona called “Laura.” Laura is 28 years old, works as a graphic designer in a city, and goes to the gym after work. She also follows sportswear accounts on Instagram and is interested in finding clothes that are comfortable, flattering, and allow her to move freely during her workouts.

With this information, you can create marketing messages (social media posts, paid ads, email marketing campaigns, etc.) dedicated directly to Laura.