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Metrics to focus on here might include engagement rates on your content (e.g. comments and shares), and the number of leads generated through gated content like ebooks or webinars. You want to measure interest and move it down the funnel. 4. Conversion Phase Indicators This is where the magic happens.



You’ve convinced them that you can solve their singapore business fax list , and now they’re ready to take action. Metrics at this stage might include conversions on your website, such as signups, demo requests, or purchases. It’s all about turning those leads into paying customers. 5. Retention and Loyalty Stage Metrics Congratulations, you've made a sale! But your work isn't over yet.



Now you want to keep those customers coming back. Metrics here might include customer satisfaction scores, repeat purchase rates, and referrals. Satisfied customers are loyal customers, and loyal customers are the lifeblood of your business. 6. Revenue and ROI Metrics At the end of the day, it all comes down to the bottom line.