How to analyze SEO competition with Sistrix

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First, determine who our organic competitors are.
Determining what our organic competition is is the first step we must take.

There are different tools that can suggest a list of competitors based on, for example, the number of keywords shared by different projects.

One of them is Sistrix, which, thanks to its “competitors” module, shows us at a glance the classic ball graph where the organic strength of different competitors is seen based on their positioned keywords and visibility index.

How to analyze SEO competition with Sistrix

The important thing here is not to take this information as a mantra, but gmx email database list rather to investigate the competitors we are most interested in analyzing.

If we take the photovoltaic energy sector as an example, we can select a series of highly representative keywords that have significant search demand, such as “solar panels” and “solar self-consumption”.

By analyzing the organic results for this series of queries, we can see how different players are systematically repeated among the first results. This is a good starting point for our analysis.

We can do the same exercise for those results that are not, for example, in the top 5/top 10 or even top 15 results, since in many cases we will find competitors who are doing things very well but perhaps do not have the same level of authority.

Organic Visibility Analysis
To determine the exact point of each competitor's organic visibility, we can use the Sistrix visibility index, which will give us a fairly accurate picture of the status of each project.

Grow with us!
In the following image we can see the status of four projects, one being a top player in the market and the rest in a position superior to ours that can give us a series of insights on which to work in our project.

Sometimes we can find peaks of low and/or high visibility. It is a good opportunity to see if there have been updates to the Google algorithm during those periods or if significant changes were made to the site.

How to analyze SEO competition with Sistrix

Analyzing sites the old-fashioned way
I believe there is no better way to analyze an organic competitor's strategy than to browse through each of their websites.

This will give us valuable information on aspects such as:

How the information architecture is presented: how your pages are hierarchized and structured based on the different search intentions they aim to address and what levels of depth the transactional landing pages present.

What type of keywords and semantics do you intend to target in your transactional landing pages?

How they structure their pages to encourage conversions (inclusion of CTAs, forms, copies, product listings, etc.)

Content strategy: determine whether content is published with the intention of reaching users in the early stages of the funnel. Do they publish informational content? Do they do so with some regularity? Do they pursue a recruitment strategy?

All this SEO competitor analysis will have already given us a set of ideas that we can implement in our strategy.

Analyze your organic positioning in detail
Once we have seen this series of aspects in detail, we can make a more exhaustive analysis of which rankings the target keywords of the sector segmented by the main verticals of each website occupy.

To do this, we can rely on Sistrix again. By selecting domain by domain in the keywords section, we can download the keywords for which each project ranks.

We should pay attention to the URL structure used by the site in question. For example, continuing with the example of projects related to photovoltaic energy, we may find a competitor that supplies “solar kits”, “solar panels” and “batteries” and whose URL structure is differentiated by folder for each of these verticals: /solar-kits/, /solar-panels/ and /batteries/ (each project will have its own specifics and the way of filtering the data will be different).