SEO and positioning services. What you need and what you don't

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SEO Audits: Are They Always Necessary?
Let's say they are usually a good starting point , but not all companies need a 100-page PDF audit. At SEOCOM we have written quite a bit about audits. In this post we break down how to do an audit . We know what we are talking about.

But a simple summary of the project status and a few critical points to address may be sufficient.

On a technical level, Google Search is becoming more efficient every day and its bots and crawlers are capable of understanding practically all the information on a web page.

For a domain with less than 50 URLs, a super deep audit is not essential.

Keyword research and 3000-row Excel spreadsheets
One flaw that many SEO professionals tend to make is relying too much on healthcare email database measurement tools and not interpreting the results.

And let's not even talk about the documents that many clients usually receive.

Keyword research is a type of SEO deliverable that often suffers from the effects of the “more is better” maxim. Well, no.

A limited cluster of keywords grouped into categories is much more effective than an endless list of related keywords.

Obsessing over SEO and discarding SEM strategies
Being aware of the limits of organic search seems essential to me as well. The advances in AI of the new Google SGE engine , and the market share that SEO is losing to ChatGPT and company are a fact.

Improve your SEO!
Covering your search with Paid Search strategies such as Google Ads or Meta Ads is a very smart idea. In the end, we are talking about diversifying potential customer sources.

For companies with a brand without much visibility, it is an excellent option to have a complementary campaign to the entire SEO strategy.

Content marketing when you won't be able to publish every week
Not every website on the planet needs a blog. Don't hire a blogging service if you're not going to be able to post at least something new every week.

For companies that are very focused on their service or product, it is probably better to invest in good documentation than in setting up a blog. Good FAQ or comparison pages can bring in much more qualified traffic than a blog.

Being aware of the content that you already have, that you have already generated, is much more valuable than rushing out to create new content.

However, agencies like ours, like SEOCOM, can help you to take the burden off of the process and entrust this service to a third party.

Death by reporting
This is a classic, hiring services to monitor endless lists of keywords or follow any changes by the competition with paid tools.

These are resources that are often lost without a clear strategy in place.

LookerStudio, Google Analytics 4 and Google Search are more than enough free tools to have decent reporting that is easy to view and flexible.

Forget about links
It is true that there are markets where Link Building is already too mature, but if you are within a very specific market (industrial sectors, new financial activities...) the links will boost your SEO in a fantastic way.

And mind you, we're not just talking about buying links. Do you know what LinkBaiting is ? Well, that's where it's at.

Obsessing over services exclusive to Google's search engine. There are other ways to search.
There are more and more studies that warn of the new search habits of younger generations. Mainly TikTok. In fact, I recommend this one from the Adobe website: Using TikTok as a Search Engine