Now it’s your turn – the next great event is just a brainstorming session away. View Previous Blog Post The Incredible Marketing Potential of Storytelling Avatar of Pulse MarketingBy Pulse MarketingReading time: 2 mins Topics: Content Writing When was the last time you laughed? Cried? Donated to a good cause? Was your best friend telling you about a hilarious scuffle over a television at the Black Friday event she attended? Did you watch a viral video that told a heartwarming story that made you tear up? Was a story you read about an ongoing fundraising effort so powerful that you decided to pitch in a few dollars? These situations, along with many others in our lives, all have something in common – they use storytelling to evoke emotion.
But the stories don’t just stop there – they can make you act on that israel telegram mobile phone number list emotion. A giggle, a tear, a donated dollar – each of these were the result of an incredible story that was told in a way that made you do something. Storytelling isn’t just for these kinds of situations. It works for business, too.
Try to think of a few great marketing campaigns. We’ll use Hallmark as an example. #CareEnough that does one thing really well: tell stories. They’ve built a holiday campaign that rests entirely on storytelling, and they’ve done it well. Now think of your own business and the hard work, the sweat, the late nights – everything – that went into making it what it is.