If I sell B2B, should I only be on LinkedIn?

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LinkedIn is the primary network to display your business; it is the network of professionals and allows you to share formal content with good results. But you should not limit yourself to LinkedIn to sell B2B, you should also have a presence on Facebook and Instagram and we will tell you why .

It's clear that each network has its own characteristics, but if you want to luxembourg phone number list a larger number of users you must be on all of them, presenting content that adapts to the characteristics of each one. If you want to know how to sell B2B through LinkedIn, Facebook and Instagram, keep reading!

Why when selling B2B, you should not limit yourself to LinkedIn alone
Most B2B marketers focus on LinkedIn as the most effective means of gaining clients. In fact, LinkedIn has been a powerful tool for B2B marketers for many years. However, the reality is that there are many other social platforms available that can be just as useful, and perhaps more so.

Although LinkedIn is the primary network to showcase your business, other networks such as Instagram and Facebook are also important. However, to make an impact on these networks we must adjust the way we speak to our followers. To do this, we must remove the formality and show our more relaxed side.

Because if you want to sell B2B, you not only need to publish ads on the social networks you use, but also learn how to sell well on each platform.

For example, on LinkedIn it is very important to present our service well. On IG, we need to attract customers with interesting content and a more relaxed and casual attitude. FB, on the other hand, is ideal for taking our customers to where we want them to be: our website or blog.

In addition, Instagram and Facebook have a much larger audience than LinkedIn. On these networks, sellers can promote products and services through the different categories existing on each platform: Photography, video, news, groups, among others.

If your business is B2B (Business to Business), you should be on LinkedIn. However, the best way to sell B2B is with a combination of everything. LinkedIn profiles to show credibility and Facebook and Instagram profiles to show the client your more human side. The reality is that, to sell B2B, you should be on LinkedIn, but also on Facebook and Instagram.