Examples of inspiring marketing strategies

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Once you have the core elements of your strategy fully figured out (your audience, your media, and your goals), you can put them together in a marketing strategy template.

You should start with a brainstorm so that nothing is left behind; you should put all the elements of the game in place. For example, you can check off social media campaigns on your list, and then start adding all the elements you have available.

Maybe what you come up with at first is not the defined strategy that you follow in the long term, but discovering all the elements is the best way to do things since nothing will be left behind, you just need to go for it.

You must be patient with this process, as it is a trial and error process, only then will you be able to know what works and what doesn't.


We've already told you everything you need to know to get started in this article, but i vp communication officers email database f you're feeling a little stuck, maybe what you need is a little inspiration.

Below we will show you some examples of world-renowned brands that applied their marketing actions in 3 different classes: social media marketing, content marketing and email marketing.

You're probably wondering, which marketing strategy is better? These big brands will show you that there is no better one than another, the key is in the way you execute them.

Content Marketing: Buffer
It's pretty hard to talk about content marketing without thinking about the powerful and famous social media scheduling tool Buffer. It's often cited for its excellent execution.

Now, how did they manage to achieve this? In the beginning, they were dependent on “Guest Posting”, which means “Posting on other people’s pages”. They wrote different content and published it on different sites in order to gain better recognition. Thanks to this type of strategy, they were able to get their first 100,000 clients, as stated by their co-founder.

But despite the success they were accumulating, they were not too keen on ignoring their own site. For this reason, they have occupied one of the top spots and have gained authority by producing top quality content for their own blogs.

Have you noticed that we talk about blog in plural and not just one blog? Yes, they have two blogs that focus on different interests:

Buffer Blog: Where you'll find all things marketing, social media, and Buffer updates and features.
digital marketing examples

Open Blog: here you will find everything about teleworking, its evolution as a company and its culture.
digital marketing examples

Naturally, content marketing is often associated with ebooks and blog posts, but Buffer has shown that this strategy extends far beyond writing. They have created a podcast called “The Science of Social Media” where they share ideas and knowledge about social media with their audience.

Content Marketing: Airbnb
We have another example of digital marketing that focuses on content marketing, and Airbnb shows you that it is not only effective in blog posts that work.

The best example we can use is their neighborhood guides; these are quite useful for users who are looking to stay in a specific location.