Seo for ecommerce: improve your product listing for cyber ​​day 2022

[fatimahislam]

Working on SEO for e-commerce helps you gain visibility in the top positions in search engines, thus generating more traffic and sales.

In this post we will tell you about the importance of SEO for e-commerce and explain what aspects you should apply as strategies to improve your product listing and attract new customers to your business on this Cyber ​​Day Chile 2022.

Why SEO is important for Ecommerce
Every online store seeks to improve its online sales and the best way to do this is by creating valuable content that generates significant benefits, such as:

Getting quality organic traffic
The better positioned you are in the SERPs ( Search Engine Results Page) , the more visitors will naturally arrive and learn about your products. The best thing about this is that you get visibility without investing in paid campaigns and advertising.

Increase sales
The more visitors you get, the more sales uae whatsapp lead opportunities you have. This means that you will get the most interested users to arrive with a clearer purchase intention.

Improve the CTR of your pages
CTR (Click Through Rate) is an indicator that shows the click rate in relation to the number of people who view your website in search engines.

The important thing about this indicator is that we focus on creating well-structured product pages and sheets that contain eye-catching meta descriptions and that respond to the needs of potential customers interested in clicking on our site.

How to improve the SEO of an e-commerce website
For a good SEO strategy to work without having to depend on paid traffic, we must optimize two important aspects:

On-page SEO:
These are all the improvements that are made within a website . To do this, it is essential to discover how people search for our product and what words they use.

“The first thing to keep in mind in an e-commerce is to have a good transactional SEO architecture, and to create it we must do a good study of keywords, a semantic grouping and a concatenation of keywords that attract sales…

Once we have everything well classified, we proceed to group the keywords into different categories (which would be main words with greater volume) and subcategories (secondary words with more specific searches)” says Kathleen Roldán, SEO Analyst, Fusiona.

Off-Page SEO:
It consists of carrying out certain actions to get links from another website, which greatly benefits Google in considering us relevant.

“A good off-page SEO strategy for an e-commerce site can be to create a community on social networks that helps us generate more traffic and active participation from users, either by spreading promotions and relevant content that provides value or as backlinks that Google can take into account,” adds Roldán.

Keys to positioning your online store's product sheet
The common problem with online stores is that they do not put effort into working on the SEO of product sheets because they are often similar to each other and they consider that they are not relevant for positioning.

But if you work on product pages correctly , you will definitely be able to attract traffic that is really interested in buying, and here our analyst gives you her recommendations:

Use the appropriate keyword
In every product listing, you must choose the main and precise keyword, the one that we know users will use when searching on Google to buy a product.

This will allow us to correctly construct a good title, meta-description and description of the final product, always keeping in mind that you are writing for users and buyers.

Create a friendly URL
The structure of the URL is very important. It should contain the category, subcategory and name of the product. Avoid accents and use hyphens to separate them.

Add your keyword to the title
It is essential that the title contains the main keyword, adding an additional exact description such as color, brand or code.

Stand out with an original description
It is the first thing they see on the results page and is responsible for generating a good CTR.

Be sure to add the keyword and make sure it is attractive, relevant and descriptive in terms of the product's advantages that meet the needs of the person who wants to purchase it.