Streaming revolutionizes digital marketing

[fatimahislam]

Streaming and the consumption of multimedia content in general has been constantly increasing in recent years.

This has meant that digital marketing strategies must adapt to new user demands and behaviours.

Many agencies around the world have found the play button to be the most compelling call to action in any strategy, however, they don't always know how to incorporate it into their initiatives.

In Chile, progress is being made in the implementation of high-speed streaming, which will increase with the arrival of 5G , since this new technology will bring a higher speed in the data transfer rate.

To better understand the importance of streaming in digital marketing strategies, here are some of its benefits:

Streaming and the increase in traffic
Having a video thumbnail in search results could usa whatsapp lead double your traffic, primarily because videos are 50 times more likely to generate organic search results than text.

Streaming and lead capture
As mentioned above, the play button has a high persuasive capacity, which allows you to take advantage of this tool to convert plays into leads.

Authenticity and proximity
One of the values ​​most valued by users is the authenticity and proximity of brands. Streaming allows you not only to differentiate yourself from your competitors, but also to increase the value of your business.

Boosting email marketing
For many agencies, email marketing is just another strategy, however, it is important to consider that pieces that include videos have considerably higher click rates (96%) than those that do not.

So including this type of content will help boost your strategy.