The 5 keys to good local SEO

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What is local SEO?
Local SEO is one of the star optimization strategies of the last two years. Its practice consists of connecting local businesses with people who search through search engines. Thanks to this, your company or business can become a reference in your region and attract new customers who need and want to obtain a certain product or service.

In short, for local SEO, geolocation is key, this is the most common difference with SEO itself. The fact that someone specifically searches for “positioning agency in Barcelona” or “positioning agency in Madrid” activates the mechanism that will make results appear mainly from that region.

Since when has local SEO existed?
As a curiosity, we would like to clarify that the increase in mobile searches made Google understand the importance of the geographic component for the results.

In this post we will discuss the points that we consider key when it comes to having good and effective local SEO so that your business receives all the visits it deserves.

But before getting into the subject, I will try to clear up a couple of common doubts regarding local SEO:

Is it really necessary to do local SEO? Isn't it enough that my product is good and my brand is known in the offline world? While this is something that plays in your favor and will pave the way for you, you should know that on the Internet it is not enough to offer something good; if you don't have an SEO strategy behind you that takes you to the first page, you will be losing many customers.

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To plan a good strategy, we have to think like consumers. When we need to know about a local business or a service offered in the area where we are, how do we do that search? We mainly do it through three means: Google, Google Maps or vertical portals such as Tripadvisor. Most searches are geolocated and involve the location of the user who performs the search in order to offer them what may interest them near them.

Once we understand this, we can start working.


1.Keyword research for local SEO.
If you are not familiar with the world of SEO, you may not know what keyword research is , but to understand it well and know its importance, you should know that keyword research is a keyword analysis that must be done at the beginning of every project we want to do in the web field. This analysis will tell us all those words related to our sector and will help us understand the searches that users make around our brand, product or service, and also the interests that our potential clients have and understand what content to create in order to attract these people to our website and ultimately be able to convert that visit into a purchase or contact information requesting our services.

There are many ways to do keyword research, but when we talk about local SEO we have to keep in mind that our clients who carry out a search related to our services or our products will probably be looking for something in the area in which they are located, and geolocalized searches will come into play, as well as the use of patterns such as (where to eat in) + (location), (store) + (product) + in + (location), and a very wide variety of searches of this type.

To carry out keyword research I recommend these tools:

1. Google Ads Planner ( Keyword planner )
This is one of the best tools for discovering keywords and getting an idea of ​​the hotel email database search volumes they have. This is data provided directly by Google, and to access it you simply have to create a Google Ads account, but don't let it take you down the paid path, access to this tool is completely free and anyone can sign up with their Google account without having to enter cards or any other payment method.

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2. Autocomplete and Google suggestions.
This method is very simple: you just have to go to the Google search bar and start typing the keywords that interest you. Google will immediately suggest a series of related words that receive a considerable number of searches.

You can also scroll down to the bottom of the results page when you perform a search and focus on the related searches that Google provides, as these are searches that are performed frequently and that are somewhat related to your main search.

Google Local SEO Tips
This method will also help us understand geolocalized searches, since if Google is locating us, it will offer us auto-completed results and geolocalized suggestions, and if we are located where we are interested, these suggestions can be really interesting keywords.

3. Keywordtool.io
This tool takes Google autocompletes and presents them in a list. The bad thing is that we lose the geolocation function that interests us so much in our business. But it is still very interesting since we can get a very large number of keywords in a short time and we will probably end up using many of them:

Local SEO keyword research tools: keywordtool.io
It won't give you search volumes, but it will help you get a good idea of ​​what is being searched for around certain words that may be of interest to your business.

4. Paid tools: sistrix and ahrefs.
There are a wide range of options when it comes to SEO tools, but the ones we use on a daily basis are these, as we consider them to be very complete and useful tools for many SEO tasks.

These options may not be included in the costs you foresee for this strategy, and although it is not completely necessary and indispensable, it is recommended that, if you value the option and want to save time in this process, you make the investment in one of these tools.

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What do these tools offer us? Above all, the option to analyse our competition, which will also be useful to us later on.

By analyzing our competition we can obtain a complete list of the keywords for which they are positioning with their search volumes:

Local SEO keyword research tools: Sistrix
(Sistrix.es)

Local SEO keyword research tools: Ahrefs
(Ahrefs.com)

Once you have all this data and have collected a sufficient number of keywords, comes the most important part, and at the same time perhaps the hardest: cleaning and classifying . You have to do a good cleaning of all those terms that you do not consider relevant for your sector, those words that carry the brand of the competition associated with them, or those terms that you simply do not want to work with. It is also important that you always enter searches with terms such as “near me”, “here”, and other terms that indicate to Google that the result of that search must be associated with a location. You could also enter search patterns such as (location) + (business name), (how to get to) + (business name), (where is) + (business name), (service offered) + in + (location). Test things and with the help of the tools and a few searches thinking like a consumer you will have many keywords that will bring you many clients.

Conclusion: you should always think like your own customer and try to do the searches you would do if you needed to find your store or your services. Keyword research is a fundamental part of your project, as it will help you understand how people search for you. You have a wide range of possibilities, some of which I have not mentioned as I believe that with these tools you will be able to have enough data to start working on the next steps of your local SEO project.