It is impossible to draw up a program of actions once and for all; the next time period or a new project requires planning of marketing activities. Specialists can use one of four basic methods in their work:
Porter's Five Forces
The model is based on an analysis of the company's position in the market, including the study of the degree of influence of suppliers and buyers, competitive advantages, and the threat of the emergence of cheaper analogues of the product.
Based on the results of the amazon database conducted research, a plan is developed to capture the most profitable segment for the company, which promises maximum profit with low risks and costs.
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"Porter's 5 Forces: Theory Working in Practice"
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Ansoff matrix
This model is also known as the grid method and the Product-Market matrix. Depending on what product (new or already on sale) and what segment (developed or just being created) is being promoted, marketing activities are planned in one of four directions:
If a product that is widely available in an old market is launched, it is necessary to increase the frequency of purchases, attract customers from competitors, offer new options for using the product, etc.
Bringing an existing product to a new location involves expanding the geography of sales and developing other segments.
Promoting an unknown product to a developed market means changing, improving the product, adding its modifications.
Promoting a new product to a new segment is associated with the greatest risks for a business and requires thoughtful decisions on diversification – expanding the range and increasing points of sale.
Ansoff matrix
PIMS Model
A method of strategic analysis based on a description of a business through thirty factors, which are divided into three blocks – the market situation, relations with competitors and production structure. This is the only model that uses a formalized maneuver, it is valued by supporters of the technical approach to planning. The material for building PIMS is the real experience of various companies.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
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