Advantages and Disadvantages of Shortening URLs

[suhasini523]

URL shorteners are regularly used in Digital Marketing as they allow business owners to track how many people clicked on a specific link. They can provide statistical information about the traffic on a website and the performance of a marketing campaign. But these are not the only advantages, here are some more:

Short URLs are more attractive
Shortened URLs have become very common, so it is recommended that philippines whatsapp number database you include them in your content. Shortened URLs tend to blend in, while long links tend to stick out in a disproportionate and unprofessional way.

Plus, most people have gotten used to shortening links as it offers them many benefits, such as higher click-through rates and more shares per post. From an aesthetic standpoint, short URLs are more appealing, leave room for more content per post, and are easier to share.

URL shorteners personalize your brand
Shortened URLs can offer a unique opportunity for your business. Several shortening services offer custom domain branding. What this means is that instead of your shortened URL appearing as an Ow.ly or Bit.ly link, you can create your own URL. For example, Time Inc.’s branded URL is “ti.me” and Moz’s is “mz.cm.”

Using custom domains will create more trustworthy interactions with your audience. If a user sees your company name included in the shortened URL, they will have more confidence in the link, as it guarantees that it is safe, credible, and will take the user to the desired site.