8 Tips to Improve and Analyze Your WordPress SEO

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Improve your WordPress SEO with these tips
Below, we detail 8 tips that we recommend you apply if you want to take your WordPress SEO to the next level and improve your organic traffic .

1. Install an SEO plugin
How do I optimize my website to use friendly URLs? How do I optimize meta tags? How do I generate a sitemap or XML sitemap?

Installing an SEO plugin for WordPress is one of the first steps to take, as it will allow you to carry out everything I just mentioned in the previous paragraph.

In our article we recommend two plugins, and Rank Math is our choice, due to its recent improvements and how complex it can be.

2. Prior study of our market
What search terms do users use to reach our website?

Before starting to create our business pages, we must know the market and define jewelers email database all the keywords that we are going to work on in our project .

As we explained in our article on how to do an SEO audit step by step, keyword research is very important to detect new opportunities and subsequently be able to design the architecture of your project and start with the content strategy.

3. Install an optimized template
Just like plugins, there are thousands of templates to choose from and sometimes it is difficult to decide on one or another. Check that the design is fully adaptable to any device , and that the template is as light as possible.

If you want to make sure a template meets these two requirements, run a test with Google's tool and measure speed with Page Speed ​​Insights.

Most templates offer demos so you can see how they look visually, just grab the URL and test it with the two Google tools.


4. Speed ​​up your website's performance
In relation to the previous point, sometimes it will be necessary to install a cache plugin to improve the speed of the website .

Improve your SEO!
This metric is considered a very important positioning factor and I would dare say that it is one of the first tasks that must be taken into account.

Within this optimization, in addition to installing a good cache plugin to reduce this loading speed, the optimization of multimedia resources , such as images, are usually the main problem in many projects.

5. Content creation
Have you already defined the keywords you are going to work with?

If you want to increase your chances of improving your rankings, creating quality content that satisfies search intent is an essential requirement. Google loves quality content.

According to statistics, content with a longer word length is also more likely to rank higher than your competitors.

Plus, if this content is updated constantly, that's another point we win.

6. Internal linking
To make it easier for Google to crawl your content and understand its context, you need to add internal links to other related pages on your website .

This will also help your visitors stay longer on your website and reduce the bounce rate , another important factor for Google.

7. Broken links
A user landing on a broken page or a 404 is not a positive thing for user experience.

Try to fix all those broken links , both internally and externally. You can do this with several tools, either the Google Search Console tool itself, or Screaming Frog.

8. SEO Tools
Using professional SEO tools can be another way to get an extra push to optimize the SEO of our WordPress.

In this article you will find a complete and detailed list of all the tools we recommend, classified by specialty.

Sistrix
Our tool of choice is Sistrix , although you can also use others such as Ahrefs, Semrush, ContentKing, etc.

Conclusion
Improving the SEO of an entire website requires a lot of effort, dedication and patience.

Luckily, today, platforms like WordPress make our work much easier due to the number of plugins and their functionalities.