The video format allows you to find your target audience faster.

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Benefits of a YouTube channel:

the typical modern user is more likely to prefer video content;

When watching a video recording, both vision and hearing are involved, which allows for a more active influence on the viewer;

people trust video materials more than information in printed media;

YouTube is a subsidiary of Google, and in the cyprus mobile phone numbers database search engine it ranks higher than text content for a similar query;

It is enough to work on optimizing the video once, and it will generate traffic constantly;

you can automatically collect a subscriber base directly from thematic videos;

With YouTube Live you can broadcast streams on your channel;

low competition in a particular niche;

even a newly created channel can be promoted without any particular difficulties;


Press release.

Large organizations often use press releases in their PR campaigns, i.e. informational messages intended for the media. For example, an official position on a particular issue, a response to a major news story, an announcement of a corporate event, etc.

A press release is informational in nature and communicates certain information to the public. Publications in the media about events that a company has carried out or plans to carry out attract the attention of not only potential clients, but also investors. This method can be used to strengthen the company's image and popularize it.

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Advertising in online media.

The essence of the method is to place graphic or text information (banners) on top Internet sites. The price depends on the number of impressions. This method cannot be called advanced or effective, since such Internet advertising is more likely to have a positive effect on the company's image than to become a productive marketing tool.

Pop-up windows.

Pop-up is a pop-up window that encourages the user to perform an action. This type of online advertising is not new at all, and can bring good results if used correctly.

Advantages of pop-up windows:

actively attract the attention of site visitors;

convey information to the audience more effectively;

increase conversion, number of responses or subscriptions;

allow you to get feedback faster;

can be used for various purposes (purchase, subscription to a newsletter, filling out a feedback form, etc.);

provide accurate statistics.

Disadvantages of pop-up windows:

can be banned through browser settings or by using ad blockers;

irritate many Internet users.

A nicely designed pop-up that appears appropriately and unobtrusively can significantly increase conversion, and therefore profits. However, such a move should be used carefully and thoughtfully, so that the site does not end up on the blacklist of search engines.