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The best option for a retail store is light electronic or pop music (you should play popular tracks that are no more than a year old).

In addition, the melodies of the tracks should flow smoothly from one to another without any drops. You can also broadcast any popular radio channel (preferably with a common theme).

At the same time, you should not set the volume too high. This rule is especially important to consider, since many modern people use headphones. The buyer may be irritated by the fact that the melody playing in his headphones is interrupted by loud music in the store.

Product placement affects the consumer in conduit cn mobile phone numbers database supermarkets and other self-service retail outlets. This is where the importance of correctly positioning the product being sold is most clearly seen. Thus, all grocery stores use a common trick - they place the bread department in the most remote part of the hall. Thus, when going only for bread, the customer walks through the entire area with display cases and makes additional purchases.

At the same time, one should not think that competent merchandising is possible only in large grocery or hardware stores. For example, thanks to correctly located workstations of salon employees, comfortable furniture, the client feels comfortable, is better prepared to buy an expensive car or a product from a colorful stand with new products at the entrance.

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Loyalty programs
Increasing retail sales in a store is a process that is also achieved by implementing "point impact" programs. The programs are intended exclusively for loyal customers, i.e. the more often a customer visits a store, the larger his check, the higher the probability that he will be given a discount or bonus card. The programs are of the following types.

Bonus

The main element of the bonus program is bonuses, that is, points that are calculated as a percentage (less often fixed) from each purchase. When a certain amount is reached, the buyer can pay for part of the purchase or the entire purchase with a bonus card.

Bonus program

It is worth paying attention: the second option is most preferable, when the purchased goods are fully paid for with accumulated bonuses. At the same time, people often think that limiting the right to use bonus points is another deception, and in the future, buyers no longer want to visit such a retail outlet. The image of the entrepreneur (owner) and his store becomes less attractive.

A striking example: a well-known Russian chain of sportswear and accessories stores, which limits the ability to pay with bonus points to 30% of the total purchase price, has lost about 15% of its regular customers over the past two years.

Cumulative

This program is similar to the bonus program, differing only in the form of accrual of points. If absolutely any formula can be used to calculate bonuses, then interest from the next purchase or a fixed amount "drips" onto the savings card. Otherwise, everything is exactly the same, the buyer can, at his own discretion, spend his bonus funds on the purchase of the desired product or partially pay for services.