SEO for Youtube: How to optimize your channel

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Choose an attractive and optimized channel name. Your channel name should fulfill two objectives: on the one hand, it should serve as branding, that is, to identify you as a brand so that it is easy to differentiate yourself from other channels; on the other hand, it should contain keywords related to the topic that the channel will cover and related to the content that you will be working on in the videos you upload. In other words, an optimized channel name should help you distinguish yourself from others and also show what kind of content you upload. An example: for a recipe channel, it would be appropriate for it to contain the keyword “recipes.” If we are focusing on desserts, it could contain “dessert recipes.” Remember that the more specific the keyword, the less volume of visits it will cover, but the more interested the audience will be in your channel.

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seo for youtube channel name

Keywords for the channel
Choose keywords for your channel that are appropriate to the topic you are commercial real estate email list working on. You can configure the channel keywords in “Creator Studio -> Channel –> Advanced Options”. Here you can include both brand and content keywords. We recommend using both short and long words, making good use of the space in the field (it is a limited space). You should never use words that do not represent you or copy names from other users, since if you get a visit thanks to that keyword it will not be useful for conversion.

seo for youtube keywords

Branding
Branding is also important for improving conversion. On your channel, you can set up a watermark that will be displayed on your videos and allow users to click on it to subscribe. You can add it in Creator Studio -> Channel -> Branding.

Remember that it must be a png image, eye-catching, easy to view at all resolutions and that helps identify your channel.



You can set the time of the video when it is shown. It can be during the entire video, at the end of the video or at a custom time. If you don't have any videos on your channel yet, you can start by showing it during the entire video, but if you already have content, we recommend that you set the time at which it is shown.

To calculate the optimal time, you can calculate the average audience retention on your channel. To do this, simply go to Creator Studio -> Analytics -> Audience Retention. The ideal time will be a little before you reach the average view duration.

seo for youtube branding retention

We will soon give you more SEO tips for YouTube applied to videos. If you liked the article, don't forget to share it with your contacts. And if you need personalized advice to grow your channel, at Seocom we offer specialized consulting on YouTube for both individuals and companies.