The resources you will need to create your campaigns

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By doing this, you protect your strategy against major failures and find opportunities for experiments that will potentially boost your results.

There are several ways you can prioritize, including:

Potential gains
The course of the campaign you create
Product or service launches
Based on this, you will decide which campaigns, topics and formats to focus on in your plan.

Find relevant topics
Start by looking at the big picture. What are the big themes you british student data want to tackle this year? Maybe you want to tackle big, integrated campaigns.

For example, a company offering a time tracking app might want to focus on high-level topics like productivity and work-life balance. This information should come from your audience research, as well as competitive analysis .

Make a list of topics that are likely to remain effective and relevant in the long term. When deciding whether a topic is worth covering, evaluate it along two main dimensions:

Its usefulness to your target audience
Its ability to impact results
There are several tools you can use to automate and improve this process. One of them is the Topic Research tool : it gives you ideas for topics to cover, along with related questions, possible subtopics, and titles.