3 Tricks to optimize Facebook Ads

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1. Information on the behavior of the different targeted “interests”
One of the big questions that Facebook poses is how we are going to choose the targeting of our ads. Beyond choosing gender, age and location, it is very common to create a conglomerate audience of varied interests (or with a common relationship). Various interest groupings can be tested, but we are aware that we will not know with certainty which “interest” group has legal email leads for sale worked best among all those chosen.

Well, if the campaign has a certain history*, we can find out the behavior of these “interests” individually. All you have to do is go to the options and hover over them with the mouse to see their effectiveness, from 1 to 5. In this example, the demographic group “Parents with Preschoolers” has a relevance of 4 out of 5, indicated by the blue dots:



It doesn't say much, but it's better than nothing. If your campaign has many interest groups or demographics, you can set as a criterion to only choose those with 3 or more points of relevance. This relevance is based on the public's interaction with the ad, its conversion rates and CPA.

* Currently this option is only available for US campaigns. It will most likely be rolled out to other countries in the coming months, so it's worth keeping in mind.

2. Conversion window optimization
Grow with us!
The ad publisher has been adding new options in the Optimization and Delivery section. Although the most commonly used options here are the Optimize for conversions, manual or automatic bidding or the type of delivery (standard or accelerated), we must not forget the conversion window.

By default, Facebook optimizes ads with a 1-day conversion window, meaning it prioritizes users who click and convert within 24 hours. However, it's worth considering a 7-day window if your product's purchase cycle is longer.



3. Manual Programming of Ads
This is perhaps one of the most recent additions and one that many advertisers have been asking for. Although Facebook's system is largely based on automatic placement, distribution and bidding, scheduling by day and hour (like AdWords) was a pressing need in many cases, and it has finally arrived!

To see the option, simply select “Ad set budget” in the Budget and calendar section (the default is “Daily budget”).



And further down below, the option to schedule ads manually will be available.



And how do we choose the most appropriate time slots? Facebook also allows us to break down campaign results using different variables, including Time and Weather (day of the week). So if we have historical data, we can use it to create our ideal time settings.



It is certainly an option worth considering that can help you optimize your ads.

Do you have other strategies or tricks to optimize Facebook campaigns? These have only been some practical examples. At SEOCOM we can manage your Facebook campaign to obtain the best results. Ask for a quote without obligation and start getting the most out of social media with PPC campaigns !