The statistics are as follows:
more than 70% of users decisively leave the site or find another application if the interface is too complex, incomprehensible, or does not prove its value in the first minutes of getting to know it;
more than 60% of respondents are confident that onboarding plays a major role in choosing further cooperation;
about 50% of buyers are ready the benefit of using our database to return a product or refuse to purchase it if they do not fully understand the rules of its use or do not see the benefit of this process;
5-25 times more money will have to be spent on attracting new customers than on retaining existing users.
Good onboarding shows customers that you care about them and helps to actively engage them, turn temporary users into regular users, and turn loyal followers into real fans .
In addition to all of the above, onboarding has a major impact on financial profit, namely:
The customer churn rate decreases and their satisfaction with the product increases
Often, marketers do extensive but useless work. Quality traffic to the site does not bring benefits, customer requests become clear but remain unsatisfied, large advertising expenses do not pay off, and research shows only a large percentage of customer departures immediately after registration. What to do about it?
Show people your passion for the product and engage them with it through onboarding. Visitors should immediately understand the product's usefulness, see its uniqueness and ease of use and the benefit of this process. Only then will they stay.
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The clientele is becoming wider
If the user has understood the benefits of using your site and has satisfied his needs, he will be happy to share information about you with his friends, partners, and clients.
Edelman Trust Barometer data shows that more than 80% of B2B decision makers make a purchase based on a recommendation from someone they know.
Will soon activate interest in the product
The user is ready to use all the business opportunities if he has an understanding of how to set them up and what he will receive in the end. The task of onboarding in this case is to consistently and very clearly tell about the connection process, and then set up the product tools.