"Guerrilla Marketing for Your Business"

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Dead marketing

This tool is very unusual for Russian companies. It is used for promotion by foreign organizations. They undertake obligations to service and maintain order at the graves in the cemetery.

On the one hand, companies thus demonstrate henan mobile phone numbers database their social responsibility to society, on the other hand, they advertise themselves to cemetery visitors.

Shockvertising

The name of this marketing tool also has English roots. It consists of two words – shock and advertising. Shocking advertising is anything that shocks, causes indignation and even disgust.

Only bold and ambitious companies use such a tool. After all, before conducting such advertising, you need to carefully weigh all the pros and cons and be prepared for the fact that some of your clients will leave you.


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Social Marketing Tools You Shouldn't Write Off
Social marketing is a way of promoting a product or brand by influencing consumer preferences, popularizing a certain lifestyle, and advertising fashion trends.

This is one of the newest marketing tools. It appeared relatively recently, about 10 years ago, due to the deterioration of the environmental situation in the world, a large number of low-quality food products on store shelves and the depletion of natural resources.

Social marketing is most actively used in medical and environmental projects, as well as in charity. In recent years, social marketing programs in education and commerce have been gaining momentum.

The main goal of social marketing, regardless of the specifics of its application, is to form the loyalty of the target audience through association with the social programs being carried out.

The following tasks of social marketing follow from this goal:

conducting an analysis of the target audience;

development of measures to strengthen the loyalty of potential clients;

strengthening the position of a company or brand in a market niche;

improving the quality of goods or services sold;

improving the quality of life of the target audience or society as a whole through the implementation of a marketing campaign.

In the context of global computerization and development of information technologies, companies have begun to actively use social marketing tools in social networks, allowing not only to create a portrait of the target audience and analyze its preferences and needs, but also to increase demand and improve consumer loyalty in a short time.

The implementation of the social marketing strategy is based on the use of the 5P complex, consisting of the following elements:

1P – non-commercial product, definition of goods, services for meeting social needs;

2P – product price (taking into account the manufacturer’s profit, production costs, delivery, advertising, etc.);

3P – distribution of the product in the selected market niche;

4P – promotion of brand, product, service, benefit;

5P – NPO consumers (promotion of ideas, concepts, topics in society).

There are many colorful examples of the use of social marketing tools in the activities of well-known companies. Thus, McDonald's has been actively involved in solving social problems of society almost from its very foundation. One of such areas is charity in the field of orphans.

The company encourages its clients to provide all possible assistance to children left without parents, and itself regularly transfers significant sums to those in need.