Cosmetics and perfumes.

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The story in toy stores is similar to the situation with electronics. But children and adults go to toy stores not for new phone models, but for official Star Wars and Marvel collections, which are brought in immediately after the premieres of big movies. And, of course, don't forget about Lego construction sets - everyone's favorites.


There are so-called multi-brand stores. In gansu mobile phone numbers database them, the driving products are shampoos, shower gels, hair dyes. Near them, there are always balms, pleasant-looking washcloths, as well as accessories for coloring: brushes, gloves and other goods - already with a markup.

Another type of locomotive goods is cosmetic sets. Often the cost of eau de toilette is higher than the price of the same eau de toilette that comes with a perfumed cream.

You can use these sets in different ways, for example, keep some for yourself and give everything you don't need to a friend or sister. At the same time, the person who made a good purchase is sure that he can buy something else useful with the money saved.

Independent brands always have hit products that usually cost less than other products. For example, many people visit the stores of the French manufacturer L'Occitane specifically to buy the hit product - almond oil. As a result, they buy some other related product.

Products for animals.

The leading products in pet stores are, first of all, dry food of the middle price category and small pouches at the checkout. What every pet needs periodically is sold with a markup. We are talking about drops, vitamins, medicines.

There are also seasonal locomotive products, such as drops against ticks. Of course, consultants always warn that an allergic reaction may occur to a particular product, but the choice is up to the client.

How to make a promotion with a locomotive product
Scheme of introduction of the locomotive product:

Introduction of a popular product (“bestseller”).

Setting a special promotional price for it.

Highlighting it among other offers in order to attract attention (for example, launching contextual advertising with a locomotive product, placing banners with a promotion in a prominent place).

Compiling a list of products and services that can be sold as related products and to which the sales of the locomotive product could be transferred.

Training sales managers to work correctly with the locomotive product.