Everyone uses flat posters, baits and 30-second spots, same sizes and formats of banners…
Modify the sizes and shapes of these to attract attention in both your online and offline marketing campaigns.
Evaluate the limits of different media and look for ways to vary the parameters established as usual or normal.
It will be a great way to differentiate yourself by applying techniques and messages similar to those of your competitors.
Marketing as a tool for differentiation
Take ideas and collaborate with professionals from other sectors
Many times we are so immersed in classic marketing indian email database actions that we do not stop to think about different ways to differentiate ourselves and promote ourselves in a creative and effective way.
Therefore, something that many brands do not take into account is the opinion, ideas and assessment of professionals and companies specialized in other business areas that can provide a different approach to the promotional strategy of commodities since they have a different vision of the product, service and brand.
An example of a combined technique of collaboration with professionals from other sectors (co-branding) and changing established elements and practices would be the following:
Some time ago, the Sandía Fashion brand made a change in the way it advertised its products (watermelons) compared to its competitors.
As you well know, fruit usually comes with a sticker or label with the basic information of the distributor and its logo.
Well, this brand went one step further and asked “Agatha Ruiz de la Prada” to design its sticker, giving it a chic touch and achieving a double meaning in the message conveyed by this element (a heart symbolizes the sweet interior of the watermelon).
Change the users' perception of product quality
The name of the Cojonudos asparagus from Navarra was changed on the packaging quite a few years ago so that consumers would appreciate them as higher quality asparagus and give them a more natural image.