The main tasks of strategic marketing

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Strategic Marketing_Tasks

The main task of strategic marketing is to northeast mobile phone numbers database regularly monitor the company's activities in order to identify opportunities and options for action to achieve higher profitability and profitability.

Strategic marketing is based on pre-planned marketing analysis, marketing research, market segmentation and positioning of the company's products in the sales region. All of the above elements require the development of certain tactical actions.

Based on this, the following tasks of strategic marketing are identified:

the focus of all company work on maximum satisfaction of customer needs;

defining the company's life position;

substantiation of the chosen marketing strategy to the company's top management.

The organization must operate on the principle that "we produce goods that customers need and we do not sell what they do not need."

Strategic marketing is part of the general market mechanism and is aimed at solving the following tasks:

Streamlining the work of the sales market, ensuring its maximum transparency for subsequent evaluation, adjustment and determination of directions for further development.

Regulation of the sales market in order to minimize spontaneous, uncontrolled manifestations.

Regulating competition, preventing and removing unfair competitors from the market.

Coordination of production processes and sales operations to meet customer needs.

Justification, development and implementation of technological innovations that can improve the production and distribution processes of the company's goods and services.

Maximizing the effect of advertising activities, forming a sales market taking into account the demand and needs of customers, increasing the attractiveness of the company's products for the target audience.

It is worth noting that, depending on the specifics and direction of activity, each organization may have its own individual tasks that are performed by strategic marketing.