Setting Goals for Content Marketing

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Evaluate your goals based on the new conditions
Adjust a goal if it becomes irrelevant (even if you didn't anticipate it)
With this approach, you can aim for an ambitious outcome, but still set a minimum threshold to achieve the goal. Progress indicators (0-100%) allow each team member to see how achievable each goal is and what remains to be accomplished.

Unlike KPIs, which are only resettable every new chinese student data uarter, OKR goals can be updated at any time if the initial conditions change. With OKRs, you won't waste your time working on goals that are no longer relevant to you.

Step 3: Audit your existing content
In a nutshell, a content audit is a process of organizing, analyzing, and improving your existing content. It can help you get the most out of your existing pages while saving your resources.

It’s also essential to better understand what content resonates with your audience, from topics to formats.

According to our study , 65% of companies whose content marketing performed very well in 2021 conducted content audits at least twice a year. Generating more organic traffic, ranking higher, and boosting engagement are some of the main benefits of a content audit.

Results after content update
Use the audit to answer the following questions:

What content topics and keywords seem to perform best?
Which formats generate the most engagement and conversions?
Which channels generate the most traffic?
Use the Content Audit tool to perform automated content audits on your website.