SEO for Fintechs: How to position your brand at the top of Google and stand out in the financial market

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The truth is that your profitability is measured by the number of customers who can find you and convert.

With the advancements and capabilities of FinTechs, customers today have more options to choose from than ever before.

Therefore, the goal is to reach them first , and to do that, you need to use mint database SEO techniques to rank higher in organic search results.

Achieving this will require a strategy that includes specific tactics to achieve your goals.

Next, check out our complete SEO guide for FinTechs , in which we will tell you:

What is SEO exactly?
How SEO helps Fintechs?
What are the best SEO tactics for FinTechs?
Conclusion: Is your Fintech using SEO to increase traffic and generate more customers?
Keep reading!

What is SEO exactly?
SEO is the name of a Digital Marketing tactic that uses a set of strategies and tactics to optimize a website, web pages and blogs.

The goal of this optimization is to show relevant content to your potential customers, improving your position in organic search results .

When a user types a keyword into a search engine, you want your content to be prominently displayed on the results page ( SERP ), so that they can find your brand, your company, and know what you offer.

Otherwise, potential customers may not even know your FinTech product exists and will not know what you can do for them.

While SEO is valuable across all industries, FinTechs today require an extra focus when it comes to ranking in Google search results.

This is partly due to legal and government regulations, and also to the level of competition in the general field of financial services.

How SEO helps Fintechs?
Your Digital Marketing strategy is about more than just generating content, it's about presenting the right content to your target audience to drive them through the sales funnel .

If you're still not convinced about the power of SEO, don't miss the tips below on some ways your FinTech can benefit!

SEO gets you to the right audience at the exact moment they need you
Most search engines serve to lead users to find the information they are looking for or even to the product they are willing to buy. This is known as the decision stage of the purchasing process .

In other words, they are already looking for what you have to offer! That's why it's important that they can quickly find you and not your competition.

This requires you to rank higher on the search results page.

By using SEO in your content, you will be able to answer relevant questions from your customers, thus placing yourself at the forefront of their purchasing decision process .

SEO helps build trust
Working in the financial services industry means having access to sensitive data and clients' financial information.

For this reason, they need to know that they can trust you now and in the future.

You can demonstrate and build trust by providing quality SEO-optimized content on a regular basis. Build your brand as a reference that all customers can rely on.

SEO generates constant traffic and leads
A solid SEO strategy will pay off in the long run by creating consistent web traffic . It will also likely bring you more leads .

Search engines index your quality FinTech content for a long term, which makes:

always bring in new customers ;
old customers can return .
SEO opens the doors to collaboration
When done correctly, SEO can help open doors to collaboration with others, such as media, financial publications, and financial blogs.

This collaboration can lead to more exposure, such as interviews, guest post requests , and quality backlinks .

What are the best SEO tactics for FinTechs?
Ideally, SEO aims to satisfy search engine algorithms to help you rank higher in search results pages. However, with increasing competition in the FinTech field, you'll need an SEO strategy that works.

Below we will tell you the essential SEO tactics to promote your FinTech as the best option for customers.

Keep reading!

1. Set SEO goals
Before you jump into strategy, start by planning your approach and developing a list of SEO goals. These can guide you as you move forward.

Determine what you want to achieve and identify specific goals that will help you get there.

Conduct market research constantly, including understanding what your competition is doing. Also, try to find out what your target audience's needs are by creating a buyer persona .

For example, if you know that millennials are particularly interested in FinTechs (which they are), identify why that is and create a buyer persona based on what you find.

Many Millennials tend to distrust traditional financial institutions and want fast, instant services that they can access with very little effort.


2. Conduct an exhaustive keyword search
One of the most important SEO tactics for FinTechs is to put a lot of effort into keyword research . It is essential to do this step the right way.

It will only be useful if you know how to interpret the intention of those who are making queries in the search engine. What are they looking for and how are they asking it?

This type of information can guide you towards long tail keywords , which are most frequently typed in searches.

While FinTechs are already a competitive field, when it comes to search and digital positioning , you will also be competing with blogs and financial advisory websites.

So, in addition to FinTech-specific keywords, define some common finance keywords and determine how best to incorporate them into your SEO strategy.

For example, some common finance keywords used in the industry include:

mortgage rate;
loan application;
promissory note template;
stock profit calculator;
tax bracket and credit score;
among others.
Just make sure to always avoid using too many keywords in a single text, as the search engine will detect that your content was not written in a natural way for the user, which will reduce your SEO effectiveness.

3. Generate good quality content
FinTech customers are unique in that they know what they are looking for, at least in a general sense. Your content should reflect that.

Invest in a team of good writers, editors and content marketing strategists .

Use your chosen keywords creatively, let them guide you towards the topics you need to cover, and post with consistent frequency if you want to rank higher for the most competitive keywords.

An additional tactic these days is to vary the type of content you provide.

When it comes to FinTechs, complexity is often natural, so finding more ways to share information in a way that you can relate to customers is essential.

Try varying your blog posts and articles with one or more of the following formats:

videos;
images;
infographics ;
Interactive content (e.g. calculators or quizzes)
Use them to capture the reader's attention and present information in different ways.

The more you understand your audience, the closer you will be to delivering what they are looking for and, most importantly, offering them a real solution to their problems.

4. Create a link building strategy with quality links
Link building is essential for your SEO strategy.

To get your website recognized as a trusted, authoritative, and expert resource, produce content that attracts high-quality websites to build links.

These websites can range from a popular financial blog to Forbes magazine.

Link to trusted external content in your own posts to show authority.

These quality links will help establish you as a reliable source of information, while also showing that you know what you're doing.

Quality links are invaluable in attracting organic traffic and boosting your SEO even further.


5. Establish a social presence
Social media marketing continues to evolve and your FinTech company needs a social presence to complement its SEO strategy.

The good news is that Social Media Marketing and SEO work very well together.

First, select the social media platforms you want to focus on. Understand the benefits of each and what are the best methods to achieve your goals.

Social media engagement not only increases your brand awareness , but also drives additional traffic to your website and boosts your search engine rankings.

Maintaining a social presence also helps to increase brand awareness.

6. Create a SEO-Friendly Website
Your website can make or break you when it comes to acquiring new business online. Because of this, use SEO as an essential part of your plan and website maintenance.

Below you will see the steps to use your SEO to help your website look more user-friendly:

add keyword-rich titles, headings, subheadings, and meta descriptions to your web page content;
maximize page loading speed .
place allowed hidden texts , such as alt tags on images and videos;
design responsive pages ;
Make sure all website security certificates are up to date.
Keep in mind that a FinTech also has mandatory legal requirements and government regulations to comply with, so anticipate this and adjust your overall Digital Marketing strategy for FinTechs to the legal terms.

It is essential that you adhere to the strict guidelines that Google imposes on selected industries, including those in the financial field.

These guidelines look at the expertise, authority, and trustworthiness conveyed by your website's core content.

To help you with this, you should pay close attention to your About, Admin, and Contact pages .

Also, keep your website up to date, including the copyright date, privacy policy page , and required legal communications.

Without this, a manual Google review may penalize you and deem your website untrustworthy.

7. Work on your role as an opinion leader
In a field like fintech, authority is key to establishing trust and credibility.

Since FinTechs are still an emerging market, finding a way to position yourself as an authority — or thought leader — in the field can boost your SEO results.

Consider everything you can offer that is different in some way from other offerings already out there. In what unique ways can you contribute?

By definition, opinion leaders are trend-setters, not trend-followers.

8. Monitor content and keep it updated
If content is king, fresh content goes one step further. But why is this? Why should you keep your content fresh?

One key reason is that Google's search engine algorithm takes this into account when ranking your page.

Secondly, financial topics often need to be updated to keep up with the changes occurring in this field.

Users want to know what's available now — for example, what the average home price is — and not information from a year ago.

Real-time data and fresh content are the way to go to boost SEO. Also, consider producing evergreen content , and review it at least every six months to fine-tune it.

9. Analyze SEO performance and make adjustments periodically
Continue to monitor your SEO performance and make adjustments as needed. If some things aren't working as well as you thought, change them.

Look for developments in your own industry. You may need to incorporate new keywords or phrases into your strategy to increase your SEO performance.

Always strive to be agile in your approach and discover ways to use SEO tactics to drive organic traffic and increase conversion rate .

Conclusion: Is your Fintech using SEO to increase traffic and generate more customers?