How does a company's marketing concept differ from its sales concept?

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needs is that the company independently determines the need to produce certain goods or provide services, rather than trying to satisfy the existing or expected needs of the target audience.

An effective marketing concept for a colombia mobile phone numbers database company involves holistic management of the organization, taking into account the state of the economy and aimed at managing the market.

Concept Starting point Accent Tools Target
Marketing concept

Factory

Available goods

Sales and promotion

Generating income by selling a certain amount of goods

Sales concept

Market

Target audience needs

Integrated Marketing

Generating income by satisfying the needs of your target audience


No. Sales concept Marketing concept
1

The main efforts are directed towards selling and promoting the product.

Pays a lot of attention to market analysis.

2

More suitable for selling products that are in low demand (for example, insurance).

Can be used for most product types and in virtually any market conditions.

3

The focus of the sales concept begins at the production level.

Focuses on understanding market conditions.

4

Following the sales concept comes with high risks.

Following the marketing concept is a more stable way to develop your business.

5

The marketing concept follows the principle that "people who are persuaded to buy the product will like it. And if they don't like it, they may forget about their dissatisfaction and buy it again."

The marketing concept does not allow for assumptions. It knows what the customer needs and acts in a precise direction.

6

Many of the actions in the sales concept are based on assumptions.

The marketing concept takes into account only the facts obtained from the market and customer orientation.

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"Developing a Marketing Plan: Learning from Mistakes"
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