One way to present your business is with a “pitch” or sales pitch that allows you to explain what you do. It is important that it is short and as attractive as possible to capture the attention of your target audience from the first second.
1. Start: You can ask a question, tell an anecdote, news, etc. But it should attract attention and establish a connection with the listener.
2. Problem: You need to describe the problem your client has. If he can relate to what you described, then he will want to keep listening! You need to include data that supports the problem and what its consequences are.
3. Generic solution: You should say in general terms how the problem is solved. If the customer agrees, then they will want to know what you have to offer!
4. Your proposal: You go into detail about what your proposal consists of and the reasons why it should be that way. If the client likes it, then he will want to know more about you!
5. About you and your business: Finally you talk about yourself, your business, singapore phone number list your team, your clients, etc… But at the end!
How to design my pitch?
STEP 1: Planning
We have a lot to say, but in a very short time, ask yourself the question: What should be prioritized?
Create a detailed script with the basic structure but always remembering to be concise and precise.
STEP 2: Visual support
It is not mandatory to use it, but it helps to generate more impact when possible.
Remember that supporting material is a complement but should not capture the audience's attention or distract them.
Visual support should have little or no text, ALWAYS prefer images, videos, gifs, graphics, etc.
The important thing is to be creative. Remember that you are selling your product, service or idea!
STEP 3: The essay
Make sure you have a detailed script on hand, practice with a stopwatch, and record yourself so you can see if you can say everything.
Don't forget that nonverbal and paraverbal language are equally important.
Repeat, repeat and repeat, rehearsals allow you to gain confidence but you should not memorize the script.
STEP 4: Exposure
Keep in mind the use of hands, body and facial gestures to communicate ideas and have a good personal presentation.
Take care of your vocabulary, diction and tone of voice.
Give your message confidence, naturalness and enthusiasm.
Final tips:
The perfect pitch depends on your audience and the result you want to achieve.
Start with what's important and impress your listeners.
Tell them why you exist and people will follow you.
Have several versions of your pitch, thinking about different audiences (end customers, investors or other profiles) and also about how much time you have (seconds or minutes).
Have several versions of your pitch, thinking about different audiences (end customers, investors or other profiles) and also about how much time you have (seconds or minutes).
Don't make comparisons with other companies in your industry, be confident in your offer and say it directly.
Be prepared to receive questions about your business, you should have your indicators in mind for the last month and year.
Have a dossier, brochure or cover letter ready to send with complete information about your company if requested; which you can send quickly from your cell phone.
A summary video: