Pop-ups - Evil or Effective Tool

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In order for your business to be successful, you need to achieve high traffic to your Internet resource. The more email addresses you collect, the more people you will be able to attract to your site later, using effective email distribution.

What is the purpose of collecting emails using pop-ups? Let's draw a simple analogy. A website is a damaged bucket filled with water. All your efforts to fill it to the top are doomed to turkey mobile phone numbers database failure, since the liquid pours out of the holes. The situation is similar with visitors to Internet pages. Many, after visiting a website, close the tab and never return "to the bucket".

In our material, we will tell you how to create an effective pop-up window that will bring tangible benefits to your site.

Pop-up is a pop-up window that appears on the screen when visiting a website and encourages a person to perform certain actions (subscribe to a newsletter, participate in a promotion, enter their contact information, etc.). The main purpose of pop-up windows is to collect email addresses.

Various studies show the effectiveness of pop-ups. For example, a site with 44 thousand visitors acquired 10-15 subscribers to its mailing list daily, and after launching pop-up windows with a one-minute delay, about 100-150 visitors began to subscribe every day.

Imagine the situation: you are engrossed in reading information on a page, trying to scroll through it… and ads pop up in front of you. The first reaction is irritation. However, if you are on an online store website and want to buy something, then the discount offered in the pop-up will certainly please you.

It is always nice to receive an additional discount on the first purchase as a bonus, which appeared in the pop-up window on the site. Of course, the user will choose to buy in the online store with a 15% discount.

Sometimes a pop-up can be annoying, but that's only when it's installed incorrectly. There should always be an option to close the pop-up, and the offer itself should be interesting.

Pop-up window

Another situation is also possible. While reading the publications of a blogger who is an Internet marketer, a pop-up window offers you to download a guide to the most popular mistakes in Google Adwords absolutely free of charge. Most likely, you will be interested in such a pop-up offer.

The perception of a pop-up can be both negative and positive. It depends, as in any other case, on whether the offer contained in the pop-up is useful and relevant for the potential client.


The Obvious Advantages and Disadvantages of Pop-Ups
Benefits of pop-up windows:

They help attract attention. After clicking on a link from another site, users first see a pop-up banner that offers something beneficial. This keeps them engaged and encourages them to take further action.

When used, conversion increases. Statistics show that pop-up banners are much more effective (13 times) than regular ones, created to increase website traffic or the number of views.

Pop - up windows allow you to quickly get feedback. Having a pop-up banner on a frequently asked questions page will allow visitors to contact site administrators faster.