An understanding of the target audience

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The 5 Pillars of Content Marketing
A good content marketing plan is based on following certain criteria and can help us get more out of our marketing investment. To understand what content marketing is, it can be helpful to examine its basic principles.

Steven McDonald wrote in 2015 about what he refers to as the 5 fundamental pillars of content marketing. In retrospect, these have often been considered normative for the profession.

The five pillars of content marketing are:

Mapping content in relation to where the mauritius email list customer is in the purchasing process
Create content and publish
Promote the content
Before the process of content production and marketing can begin, the company should conduct an SEO audit . This will reveal errors, shortcomings, and how the marketing budget can best convert into sales.

Pillar 1: Target group:
In any type of marketing, it will be important to have some understanding of the target audience you are addressing.