Marketing plan to make a successful webinar

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I tell you that this is not just an idea, it is possible and is within your reach through a webinar or virtual workshop.


No, you don't need to spend a fortune or move to another place. You can do it from wherever you are with very few tools. However, keep in mind that for it to generate impact and give you results, you must follow a detailed and strategic marketing plan.

But don't worry, I'm here to help. Follow the instructions I'll give you in this article and you'll be able to knock it out of the park. With this, you'll get the boost you need to grow your business.

Are you ready? Let's get to it!

Do you know what a webinar is?
By now, you've probably attended at least one online event. However, let me clarify what a webinar chief vice president marketing officer email list is. It's nothing more than a video webinar on a specific topic. It's conducted via a social media platform and is done in real time, and can also be recorded for later sharing.

What makes a webinar different is that it allows interaction with the public through a panel of questions or comments related to the topic presented.
With this information clear, let's go step by step so that you can carry out one that will help your company position itself more quickly.

Plan to make an impactful webinar
Step 1. Identify the channels you will use to attract your audience: You need to define which platform you will use to direct people to the event registration page. This could be a Facebook group, a paid ad, social media content, or a pre-existing database.

Step 2. Register and confirm attendees: Once you get users to the registration page, make sure to use a tracking pixel (Facebook or Google Pixel) in the area where they will leave their data, so you can track the specific actions that users perform and take advantage of all this data in a future remarketing plan.